... Gigi currently works as a freelance strategic planner based in Austin, Texas. St. Johns went from being 35% to 70%--this radical transition is clearly evident on the streets of St. Johns, a neighborhood that once hosted one of Austin’s oldest African American communities. The company reportedly based its business model on the academic work of a psychiatrist named Michal Kosinski whose, makes it clear he had no connection to Cambridge Analytica other than the name – he attended the University of Cambridge Psychometrics Centre. Over the past 25 years, middle-class African American households have left east Austin for the suburbs and other parts of Austin, please see map. These clusters include titles like “Angsty Monsters & Super Freaks” (seems to be made up of teen personalities who are into young adult horror) and “Backwood Basketball” (mostly young dudes living in the country who like basketball and comedian Kevin Hart).

Perhaps one day Amazon will just ship us stuff before we even consciously know that we want or need.

Moreover, with only a few neighborhood exceptions, the urban core is also becoming almost devoid of married-with-children households, please see this Concentrations of Married with Children households map from Census 2000 and then this map that uses Census 2010 data.

This page acts as a portal to a large collection of demographic maps and a wide array of demographic data. [This is from the Launch Plan for New Way Church in Austin, TX.

The Asian share of total population in Austin almost doubled during the nineties, leaping from 3.3% in 1990 to almost 5% by 2000 and stands somewhere near the 6.5% mark today. This list of The Top Ten Big Demographic Trends will attempt to answer these questions: Where have we just come from, where are we now, and where are we going as a City?

The city’s African American share of total population will more than likely continue its shallow slide even as the absolute number of African Americans in the city continues to increase. The information you provide will help the Long Range Planning Division of the City of Austin Planning and Zoning Department evaluate the time required to fulfill this request and the relevancy to our work program. Today, Austin hosts an Asian population that spans the socioeconomic spectrum and is sourced by several countries of origin, with India, Vietnam and China being the largest contributors, please see Asians by Origin graph. In 2018, Austin, TX had a population of 964k people with a median age of 33.6 and a median household income of $71,543. While the concepts behind psychographics are nothing new, the era of big data has certainly given it greater power, like warmer ocean waters helping strengthen a hurricane. Austin is evolving as a city and as an urban area. Even McDonald’s uses it apparently. Dove Springs shifted from being about 45% Hispanic in 1990 to almost 80% by 2000. One Texas Center

, and people’s interests based on their social activities online. (See Percept data reports for detailed local breakdowns of demographic and psychographic distributions.) Updated regularly. Chart. Please see graph.

Clients that use People Pattern can understand what motivates their customers, even who influences them, and then leverage that information for their customer relationship management programs. The brakes have been thrown on the City’s rate of diversification--due mostly to housing prices inside the urban core which have spiked--with no apparent end in sight to the increases. If you do, please explain it to us. While it might seem that the concept was just pumped out of a Silicon Valley think tank on future for-profit dystopian societies, the term psychographics has been around since at least World War I. That’s according to the self-proclaimed father of psychographics, Emanuel H. Demby, who The New York Times once described as a “consumer researcher who took the industry beyond demographics to psychographics and christened the ‘creative’ and ‘passive’ consumers.” In what could be described as a psychographics retrospective written in 1989, Demby described how an American writer around World War I used psychographics to describe a method of classifying people by their physical appearance.

It would be a mistake to think of a church plant in Austin as a church plant in Texas. Almost all of central east Austin and vast stretches of south central Austin became Whiter during the decade. Austin is religiously diverse—among other things, it is home to the largest Hindu temple in North America. Demographics and socioeconomics also are used as a constant check to see if psychographic market segmentation improves on other forms of segmentation, including user/nonuser groupings.”. In order to use Mintel, you must first agree to the terms of Mintel Academic Access. Austin has as many tattoos and piercings as it has cowboy hats and shiny belt buckles. The total number of households is 5,571 with 2 people per household on average.The median age of the current population is 35 with 2,983 people being married and 6,354 being single. This page acts as a portal to a large collection of demographic maps and a wide array of demographic data. This relative loss of families-with-children households has significant implications for the city’s several school districts, but AISD will feel the greatest brunt of the effect. QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more. recently and quoted a 2009 study that said, “psychographically informed behavioral targeting increases click rates by 670 percent.” Another study claimed psychographic marketing outperformed traditional advertising by a factor of two to one, as measured by clicks. The most significant demographic age group in this area are the “survivor” generation of 28- to 48-year-olds, which makes up 39% of the population here; the U.S. average for this group overall is only 29%. New users can create a profile using an online form that provides Mintel with your name, email address and a password of your own choosing; however, the email address must include the ""utexas.edu"" domain [e.g. Texas First Bank: Alvin Branch at 2625 South Loop 35, branch established on 2010/01/01. Downtown Austin is an area in Central Austin,Austin,Travis County,Texas with a population of 9,427. Save my name, email, and website in this browser for the next time I comment. Austin’s quality of life has become its biggest economic development engine, and the city’s diverse demographic structure serves to support and enrich its quality of life. Includes market research reports for Europe, the UK, and the US.

Here’s the rub: the absolute number of children in the city is going up, while their share of total population is declining.

This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License. NOTE:  This list was originally put together in 2008 and has been updated using Census 2010 information and the more recently released American Community Survey data.