The brands in the aisle may have changed but the promises haven’t.

“Charlie’s Angels” star Farrah Fawcett was the ultimate sex symbol of the 1970s and was known for her long, bouncy curls. Between the fabulous fragrance and way cool packaging, it was absolutely impossible to not use it at least once. Who remembers these vintage shampoo brands, mostly from the 1970s?

Your email address will not be published. The brands in the aisle may have changed but the promises haven’t.

Breck. Protein 21 shampoo was on that split end problem. The Toni division of Gillette introduced Lemon Up shampoo and conditioner which promised the juice of one whole lemon in each bottle. The premise of the campaign was that healthy, natural hair is beautiful hair. When Clairol introduced Herbal Essence shampoo, it was clearly reaching out to the woman who loved Gunne Sax dresses and wanted to be a natural woodland goddess. Breck Shampoo was concocted in Springfield, MA in the mid 1930s and it probably would be a small but interesting footnote in beauty history, but those unforgettable ads made it a legend. Check. Farrah Fawcett’s famous hair made her a natural for promoting her own brand of shampoo in the 1970s, Farrah Fawcett Shampoo. Although it really did nothing to explain how the shampoo was natural, print ads for Earth Born always featured a pH test strip that had been dipped in the shampoo to let consumers know that the product was non-alkaline and had a low pH. Breck Shampoo and the Breck Girl. If you weren’t worried about frizzies, you might have worried about the “greasies,” but 99% oil free Agree shampoo and conditioner promised the fix for that. They preferred to discreetly (seriously…they shipped it in unmarked trucks) supply their modified beer (chemically changed by the introduction of formaldehyde so it couldn’t be taxed as alcohol) to the Bristol-Myers factory for the production of Body on Tap.

Still, so many women were desperate to have hair as lush, silky and full as Farrah Fawcett’s so they were willing to give the shampoo a try. The champion figure skater and Olympian created a short hair sensation with the wedge haircut she sported at the 1976 Olympics and Clairol wanted to use her celebrity to help push its product to other short-haired consumers. Sure, they might look a little different on the outside, but inside they're still the same cult formulas our matriarchs adored.

Required fields are marked *. Faberge Organics with its honey and wheat germ oil was aimed at natural women and men and it was early to the idea of going viral, suggesting you might want to tell 2 friends about how it worked. By signing up, I agree to the Terms & to receive emails from POPSUGAR. And of course she checked our scalps for interlopers (we were unaware of just why she was doing this but in a big family ANY personal attention from Mom was a gift) before the shampoo torture session. Although some vintage shampoo brands have been consigned to memory alone, the Vermont Country Store, reviver of some of previously extinct products people love, sells new versions of Body on Tap, Gee Your Hair Smells Terrific and Lemon Up. Rest assured, no one thought the fragrance would be  anyone thought that anyone would want to smell like beer, but luckily it didn’t actually smell like the Gillette Stadium parking lot after a Patriot’s game. the best smelling shampoo ever!!! Notify me of follow-up comments by email. And remember our motto: Friends don’t let friends buy fake vintage. Read more about Breck and Breck Girls and their place in the Smithsonian here. Hardwick Clothing, founded in 1880, is the oldest, privately held apparel manufacturer in America. If you love vintage and love living the vintage lifestyle, you’re in the right place.

Charlie’s Angels hair was an aspirational goal in the 1970s, and the Wella Balsam people leapt on that and marketed their split end fixing shampoo and conditioner as what we needed along with hot rollers and a curling iron to make that happen.

I’m not sure any of us knew why pH balance was important, but with the scientific testing with the test strip, we knew it had to be good. 15 hours ago, by Brea Cubit The product contained one-third beer…Budweiser, to be exact. “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens.

The shampoo was not well-known for getting hair clean or maintaining follicle health. Frizzies paranoia? Who remembers these vintage shampoo brands, mostly from the 1970s? And if men are going to grow their hair to groovier lengths, they were going to need something to keep it manageable…another marketing opportunity Wella did not miss.

Although the actress bestowed the virtues of the proteins, herbs, vitamins and minerals in the shampoo, the formula was not scientifically-based and the effectiveness of the shampoo was often the subject of debate. No wonder she went to bed exhausted! Head & Shoulders is the most sold shampoo brand in the world. After all, when it comes to beauty, the next great thing is always appearing on the horizon. This shampoo product from Procter & Gamble sells around… Denim. Farrah Fawcett Shampoo. It promised the body we needed to make our cuts as spectacular as Dorothy’s. Gee, Your Hair Smells Terrific. In the 1970s, there was a big back-to-nature movement and many consumers began looking for all-natural, chemical-free products.

With the introduction of its Short & Sassy Shampoo, Clairol tried to persuade these people that a totally different shampoo – one that was formulated for short hair – was needed to keep their cropped styles looking their best. Clairol had just what those of us who were sprinting to our stylist to get wedge cuts needed, Short & Sassy shampoo and conditioner.

But even Budweiser was confused by the mash-up of alcohol and hair care. (Photo by ABC Photo Archives/ABC via Getty Images). I am a vintage fanatic, collector and seller with a distinctly New England point of view. ), and Protein 21. 15 hours ago. ☝️, Awesome, You’re All Set! Jaclyn Smith and Farrah Fawcett, two future “Charlie’s Angels”, were Breck Girls, as was Brooke Shields and Erin Grey, who went on to play Wilma Deering in the television series, “Buck Rogers in the 25th Century.”. “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens.

They capped that off with a literal lemon cap.

Dorothy Hamill, 1976 Olympic champion figure skater, was at the opposite end of the hair spectrum from Charlie’s Angels. She spends her days with her firefighter husband and four daughters on a hobby farm with an assortment of animals, including a goat named Atticus, a turkey named Gravy, and a chicken named Chickaletta.

The print and television ads repeatedly showed how men were attracted to women with overly perfumed hair, and the message sent to female users was that they would have a bevy of strangers flock to them at the bar, hoping for an opportunity to sniff their hair. Halo that “glorified” hair was around from the late 1930s to the 1970s. Vintage Unscripted is your source for vintage ideas, history, DIY, inspiration, decor, recipes and more. Check. The most memorable Prell ad had a pearl floating slowly down the bottle to prove how thick and rich it was. Popular Lists Of Everything From The Groovy Era, Behind The Scenes With Hollywood's Grooviest Stars, Rare Photos You'll Never Find In History Books. Get your daily beauty fix right in your inbox. Browsing the shampoo aisle and is like visiting a herbalist/chemist/biologist/stylist’s laboratory. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase. Your email address will not be published. Lemon Up claimed that the citric acid in the lemon juice helped to rid the hair of unwanted build-up from other hair care products. Revlon’s Flex is still around, but not with the formulation so beloved from the 1970s. The company even hired a fresh-faced Kim Basinger to tell consumers that Body on Tap was “Brewed with 1/3 real beer…but don’t drink it!”. My favorite things are the stuff of everyday life, things that were used and loved and have a history.

i want some flex from the 70s.

Another home remedy for lightening hair and giving you a healthy scalp is lemon juice. God, how I wish they’d bring them back!! The ads claimed that each bottle contained the juice of one lemon and to explain the natural benefits of lemon juice. , 13 Beauty Brands Your Great-Grandmother Loved and You Should, Too, What to Know About Cryofacials, the Skin-Care Treatment Celebs Swear By to Chill Out, The Ordinary Products Are 23% Off All Month Long, but the Reason Why Is Even Better, The Most Badass Style Moments From Charlie's Angels That Make Us Miss the 2000s, It Took 140 Wigs and Over 1,000 Pairs of False Eyelashes to Create the Characters in The Witches, Young Jenna From 13 Going on 30 Re-Created This Iconic Style Moment For Halloween, Kaia Gerber and Jacob Elordi Were a Very Stylish Elvis and Priscilla Presley For Halloween. They refused to become involved in the marketing of the beer shampoo.